ProphetNet-Ads: A Looking Ahead Strategy for Generative Retrieval Models in Sponsored Search Engine.
Weizhen QiYeyun GongYu YanJian JiaoBo ShaoRuofei ZhangHouqiang LiNan DuanMing ZhouPublished in: NLPCC (2) (2020)
Keyphrases
- retrieval model
- search engine
- retrieval functions
- sponsored search
- user queries
- information retrieval
- retrieval systems
- search advertising
- language modeling
- document retrieval
- language model
- test collection
- information retrieval systems
- keywords
- statistical language models
- retrieval effectiveness
- vector space
- query expansion
- web pages
- web search
- generative model
- retrieval framework
- language modeling framework
- search result
- online advertising
- web search engines
- query logs
- relevance feedback
- retrieval process
- xml retrieval
- implicit feedback
- relevant documents
- tf idf
- trec collections
- active learning
- video retrieval
- inference network model