Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models.
Elisa Claire Alemán CarreónHirofumi NonakaAsahi HentonaHirochika YamashiroPublished in: CoRR (2019)
Keyphrases
- machine learning
- machine learning algorithms
- machine learning methods
- active learning
- information extraction
- experimental data
- models built
- prediction model
- prediction algorithm
- multiple linear regression
- prediction accuracy
- predictive model
- data driven approaches
- prior studies
- prediction error
- computational models
- image restoration
- knowledge acquisition
- data analysis