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Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter.

Iryna PentinaLixuan ZhangOksana Basmanova
Published in: Comput. Hum. Behav. (2013)
Keyphrases
  • social media
  • cross cultural
  • social networks
  • social activities
  • trust model
  • reputation systems
  • prior studies