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Predicting customer behaviour: The University of Melbourne's KDD Cup report.
Hugh Miller
Sandy Clarke
Stephen Lane
Andrew Lonie
David Lazaridis
Slavé Petrovski
Owen Jones
Published in:
KDD Cup (2009)
Keyphrases
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direct marketing
e learning
case study
anomaly detection
network intrusion detection
data mining
customer satisfaction
marketing strategies
customer behavior
customer service
human behaviour
database
user behaviour
engineering students
data mining applications
social networks
neural network