Design of viral marketing strategies for product cross-sell through social networks.

Ramasuri Narayanam Amit Anil Nanavati

Published in: Knowl. Inf. Syst. (2014)

Keyphrases

social networks
marketing strategies
social network analysis
product design
design process
databases
case study
life cycle
real time
e learning
user interface
social media
knowledge based systems
consumer behavior
customer base