Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach.
Key PousttchiDietmar G. WiedemannPublished in: ICMB (2007)
Keyphrases
- success factors
- m learning
- viral marketing
- case study
- mobile learning
- mobile phone
- mobile applications
- social networks
- mobile devices
- critical success factors
- learning technologies
- learning experience
- online social networks
- programming course
- context aware
- higher education
- e learning
- distance education
- information diffusion
- social influence
- open source
- web services