Evaluating the Marketing Strategy of Sports and Fitness Enterprises based on 4C Marketing Theory.
Haohai WangChaiyawit MuangmeeNusanee MeekaewkunchornHonghua CaoTatchapong SattabutPublished in: MSIE (2022)
Keyphrases
- marketing strategies
- direct marketing
- database marketing
- customer relationship management
- online marketing
- competitive advantage
- consumer behavior
- commercial banks
- support systems
- life cycle
- data mining applications
- customer satisfaction
- market segments
- data mining
- table of contents
- marketing campaigns
- internet marketing
- data processing
- case study