Utilization of Data Science Analytics on Mobile Commerce Applications Marketing Strategies: An Example of the Influence of Personalized Offers on the Usage Intentions of Saudi Consumers.
Nasser AljohaniPublished in: Int. J. Interact. Mob. Technol. (2023)
Keyphrases
- marketing strategies
- mobile commerce
- data science
- big data
- online shopping
- customer satisfaction
- electronic commerce
- mobile devices
- customer relationship management
- statistical learning
- social media
- business intelligence
- e learning
- security requirements
- marketing campaigns
- service quality
- mobile users
- cloud computing
- life cycle
- machine learning
- data management
- context aware
- mobile services
- support systems
- data mining
- case study
- mobile technologies
- data analysis
- search engine optimization
- end users
- mobile learning
- databases
- information systems
- search engine
- data processing
- information retrieval
- reinforcement learning