Social Marketing Meets Targeted Customers: A Typical User Selection and Coverage Perspective.
Qi LiuZheng DongChuanren LiuXing XieEnhong ChenHui XiongPublished in: ICDM (2014)
Keyphrases
- social media
- marketing campaigns
- data mining
- marketing strategies
- customer behavior
- customer relationship management
- user interface
- customer service
- direct marketing
- user interaction
- potential customers
- target audience
- social networks
- behavioral patterns
- social interaction
- user experience
- social connections
- database marketing
- social responsibility
- collaborative filtering
- end users
- decision making
- customer satisfaction
- user preferences
- real world