On bundle configuration for viral marketing in social networks.
De-Nian YangWang-Chien LeeNai-Hui ChiaMao YeHui-Ju HungPublished in: CIKM (2012)
Keyphrases
- viral marketing
- social networks
- influence maximization
- online social networks
- information diffusion
- diffusion models
- social network analysis
- influence propagation
- social influence
- social relationships
- social media
- social networking
- social interaction
- influential nodes
- community detection
- diffusion model
- network structure
- user behavior