Strategizing the E-Commerce Business: The Role of Service Quality and Hedonic Value.
Eleonora VegliantiMarco de MarcoPublished in: WHICEB (2022)
Keyphrases
- service quality
- electronic commerce
- customer loyalty
- competitive advantage
- customer satisfaction
- business models
- competitive environment
- call center
- service providers
- online shopping
- information systems
- user satisfaction
- cross selling
- electronic markets
- online banking
- customer support
- quality of service
- information technology
- business processes
- social networks
- incident management
- potential customers
- real time
- electronic business
- data warehouse
- database systems
- data mining
- databases