Exploring the Different Roles of Service Quality, Satisfaction and Perceived Usefulness in Generating WOM in E-service Context.
Hongxiu LiYong LiuReima SuomiPublished in: WHICEB (2012)
Keyphrases
- service quality
- user satisfaction
- perceived usefulness
- customer satisfaction
- information quality
- consumer behavior
- online shopping
- technology acceptance
- service providers
- information systems
- subjective norm
- electronic commerce
- structural equation modeling
- information sources
- call center
- competitive advantage
- quality of service
- social networking sites
- factors affecting
- attitudes toward
- customer loyalty
- user acceptance
- technology adoption
- empirically tested
- theory of planned behavior
- university students
- technology acceptance model
- perceived risk
- job satisfaction
- collaborative filtering