A New Conceptual Framework to Evaluate Consumer Adoption of Mobile Services: The Case of Mobile TV.
Monica BorgesPaulo RitaMargherita PaganiPublished in: ICMB (2011)
Keyphrases
- mobile services
- conceptual framework
- mobile technologies
- mobile devices
- mobile users
- mobile web
- mobile applications
- behavioral intention
- mobile learning
- theoretical framework
- mobile phone
- wireless technologies
- databases
- business models
- electronic commerce
- language learning
- lightweight
- information services
- context aware
- m learning
- service oriented architecture
- data management
- handheld devices
- information and communication technologies
- technology adoption
- domain specific