Online Behavioral Advertising (OBA) with privacy protection.
Nihar VuppalapatiJoon S. ParkPublished in: WorldCIS (2014)
Keyphrases
- privacy protection
- privacy preserving
- information loss
- data anonymization
- online advertising
- data sharing
- personal data
- private information
- data collection
- location privacy
- statistical disclosure
- private data
- privacy preservation
- data publishing
- data protection
- privacy policies
- sensitive information
- internet marketing
- data sets
- internet advertising
- anonymized data
- trusted third party
- databases