Exploring Big Data Opportunities for Online Customer Segmentation.
Georgia FotakiMarco R. SpruitSjaak BrinkkemperDion MeijerPublished in: Int. J. Bus. Intell. Res. (2014)
Keyphrases
- big data
- customer segmentation
- cloud computing
- data analysis
- social media
- data management
- big data analytics
- data processing
- data mining methods
- business intelligence
- knowledge discovery
- decision support system
- expert systems
- customer behavior
- database
- web documents
- data warehousing
- database systems
- customer relationship management
- case study