Corporate Communication Strategies of Chinese E-Commerce Platforms: A Content Analysis of Tmall's Posts on Social Media During Singles' Day Period.
Fangfang ChenRuntong MaPublished in: ICEME (2022)
Keyphrases
- content analysis
- social media
- user generated content
- computer supported collaborative learning
- qualitative analysis
- video content analysis
- panel data
- social networks
- collaborative learning
- social networking
- online social
- social interaction
- instant messaging
- online communities
- knowledge management
- case study
- similarity measure
- online discussion
- collaborative knowledge building
- machine learning
- discussion groups
- online forums
- interaction patterns
- discussion forums
- user generated
- learning environment