Pairwise Ranking Losses of Click-Through Rates Prediction for Welfare Maximization in Ad Auctions.
Boxiang LyuZhe FengZachary RobertsonSanmi KoyejoPublished in: ICML (2023)
Keyphrases
- contextual advertising
- pairwise
- click prediction
- web search
- sponsored search
- online advertising
- keyword extraction
- pairwise classification
- short text
- prediction accuracy
- budget constraints
- search advertising
- keywords
- multi class
- objective function
- similarity measure
- loss function
- prediction model
- search engine
- ranking algorithm
- click through rate
- similarity function
- ranking functions
- markov random field
- semi supervised
- web pages
- display advertising
- link analysis
- information retrieval
- user behavior
- query intent
- auction protocol
- improving web search