The influence of online product presentation videos on persuasion and purchase channel preference: The role of imagery fluency and need for touch.
Carlos FlaviánRaquel GurreaCarlos OrúsPublished in: Telematics Informatics (2017)
Keyphrases
- internet shopping
- online retailers
- online stores
- factors influencing
- social influence
- online learning
- product information
- video sequences
- comparison shopping
- multi channel
- real time
- life cycle
- user preferences
- video frames
- online video
- video content
- computer vision
- image data
- video data
- personality traits
- electronic commerce
- product design
- product reviews
- high definition
- product recommendation
- user generated
- social interaction
- multi attribute
- high resolution
- video clips