A Topic Aware-based Approach to Maximize Social Influence.
Daniel SantosAngelo PerkusichHyggo O. AlmeidaPublished in: WebMedia (2014)
Keyphrases
- social influence
- influence propagation
- social interaction
- social networks
- online communities
- social relationships
- social psychology
- social influences
- user preferences
- network structure
- social relations
- technology adoption
- technology acceptance
- viral marketing
- online social
- user behavior
- power law distribution
- information sources