Machine learning based customer meta-combination brand equity analysis for marketing behavior evaluation.
Zheng XuGuiyan ZhuNoura MetawaQingyuan ZhouPublished in: Inf. Process. Manag. (2022)
Keyphrases
- machine learning
- customer behavior
- feature selection
- evaluation model
- data analysis
- data mining
- learning algorithm
- behavior patterns
- information extraction
- statistical analysis
- customer base
- neural network
- machine learning methods
- electronic commerce
- text classification
- long term
- pattern recognition
- website
- information systems
- computer vision