Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty.
Dongwon LeeJunghoon MoonYongJin KimMun Yong YiPublished in: Inf. Manag. (2015)
Keyphrases
- mobile phone
- service quality
- user satisfaction
- customer loyalty
- customer satisfaction
- short message service
- technology acceptance
- user acceptance
- mobile devices
- service providers
- structural equation modeling
- online shopping
- electronic commerce
- information systems
- mobile learning
- mobile users
- smart phones
- competitive advantage
- website design
- e learning
- mobile applications
- user experience
- quality of service
- mobile technologies
- technology adoption
- consumer trust
- social influence
- cellular phone
- potential customers
- rfid reader
- mobile phone users