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A Multi-Channel Advertising Budget Allocation Using Reinforcement Learning and an Improved Differential Evolution Algorithm.
Mengfan Li
Jian Zhang
Roohallah Alizadehsani
Pawel Plawiak
Published in:
IEEE Access (2024)
Keyphrases
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multi channel
reinforcement learning
function approximation
single channel
anti aliasing
state space
online advertising
hidden markov models
markov decision processes
mac protocol
channel assignment
optimal policy
mixed signal