Identifying Sequential Influence in Predicting Engagement of Online Social Marketing for Video Games.
Joseph Chia Wei ChenNurulhuda Firdaus Binti Mohd Azmi AisPublished in: SCDS (2021)
Keyphrases
- video games
- online social
- social influence
- information propagation
- social media
- viral marketing
- game mechanics
- social networks
- game play
- learning experience
- online social networks
- educational games
- game design
- computer games
- social interaction
- digital games
- online communities
- game playing
- serious games
- instant messaging
- data mining
- information diffusion
- user preferences
- learning environment
- website
- educational video games
- user generated content
- statistically significant
- case study