Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities: The perspective of service ecosystem.
Mingli ZhangMu HuLingyun GuoWenhua LiuPublished in: Internet Res. (2017)
Keyphrases
- customer service
- customer satisfaction
- social support
- online stores
- user engagement
- service providers
- online services
- online communities
- service requirements
- marketing campaigns
- user communities
- service times
- call center
- web services
- acquired knowledge
- experiential knowledge
- online learning
- virtual communities
- service quality
- user experience
- electronic commerce
- social networks
- learning environment
- internet shopping
- open distributed systems
- social relationships
- computer mediated
- service composition
- service oriented
- end users