Rethinking Trust in E-Commerce in a Context-aware, Mobile World.
Ayodele A. BarrettMachdel MattheePublished in: CONF-IRM (2016)
Keyphrases
- context aware mobile
- electronic commerce
- trust model
- context aware
- electronic marketplaces
- trust evaluation
- trust relationships
- reputation models
- digital libraries
- world model
- case study
- perceived risk
- business models
- physical world
- virtual communities
- data mining
- peer to peer
- management system
- mobile devices
- multimedia
- information systems