Key values driving continued interaction on brand pages in social media: An examination across genders.

Si Shi Yang Chen Wing S. Chow

Published in: Comput. Hum. Behav. (2016)

Keyphrases

social media
website
search engine
social networks
human computer interaction
user interaction
social media streams
human interaction
web pages
social context
social media platforms
multi agent systems
social networking
neural network
crisis management
social media data
brand image
data sets