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A novel customer scoring model to encourage the use of mobile value added services.

Hyunchul AhnJae Joon AhnHyun Woo ByunKyong Joo Oh
Published in: Expert Syst. Appl. (2011)
Keyphrases
  • value added services
  • scoring model
  • location aware
  • web services
  • customer service
  • customer behavior
  • electronic commerce
  • customer relationship management
  • database
  • data streams
  • call center