Mathematical Modeling of Competition in Sponsored Search Market.
Jerry LiuDah Ming ChiuPublished in: NetEcon (2010)
Keyphrases
- mathematical modeling
- competitive market
- sponsored search
- online markets
- click prediction
- search engine
- online advertising
- sponsored search auctions
- mathematical models
- mathematical model
- computational intelligence
- discrete event
- ordinary differential equations
- budget constraints
- systems biology
- user experience
- electricity markets
- neural network
- display advertising
- click through rate
- gene regulatory networks
- search advertising
- web search
- object recognition
- expert systems
- machine learning