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Anwendung des Konzepts der "Customer Journey" zur Gestaltung von bürgerzentrierten Bürgerhaushalten.
Achim Reiz
Michael Fellmann
Peter Lorson
Ellen Haustein
Hans-Henning Schult
Published in:
Wirtschaftsinformatik Manag. (2021)
Keyphrases
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electronic commerce
customer service
customer satisfaction
customer behavior
call center
transactional data
customer knowledge
real time
data sets
business processes
direct marketing
point of sale
purchase behavior
retail banking