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Optimal contract design for live streaming shopping in a manufacturer-retailer-streamer supply chain.
Yi He
Lidong Chen
Jingjing Mu
Azmat Ullah
Published in:
Electron. Commer. Res. (2024)
Keyphrases
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supply chain
revenue sharing
supply chain management
uncertain demand
quantity discount
lead time
inventory management
bullwhip effect
inventory policy
decision making
stackelberg game
multiagent based simulation
live streaming
distribution centers
planning horizon
service level
joint replenishment
customer demand