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The Impact of Situational Context on Software Process: A Case Study of a Very Small-Sized Company in the Online Advertising Domain.
Görkem Giray
Murat Yilmaz
Rory V. O'Connor
Paul M. Clarke
Published in:
EuroSPI (2018)
Keyphrases
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online advertising
small sized
software process
software process improvement
case study
process improvement
software development
user behavior
process model
artificial intelligence
multi agent systems
display advertising
advertising campaigns
behavioral targeting
search advertising