Knowledge Sharing Using Customer Relationship Management Systems (CRM) in NPD Processes - Research Results from Polish and German Manufacturing Companies.
Justyna Patalas-MaliszewskaSlawomir KlosPublished in: ISAT (3) (2017)
Keyphrases
- customer relationship management
- knowledge sharing
- data mining systems
- business activities
- competitive advantage
- relationship management
- knowledge management
- data mining applications
- data mining
- marketing strategies
- story telling
- enterprise resource planning
- data mining technology
- inter organizational
- information sharing
- manufacturing companies
- organizational learning
- database systems
- information retrieval
- customer retention
- real world