Influence of Ad Congruence and Social Cues on the Probability of Choosing a Restaurant.
Aline SimonettiShobhit KakariaEnrique BignéPublished in: HCI (40) (2020)
Keyphrases
- socio technical
- social influence
- social networks
- personality traits
- social media
- information diffusion
- social interaction
- contextual factors
- social context
- user perceptions
- data sets
- social web
- factors influencing
- probability distribution
- prior knowledge
- neural network
- probability theory
- learning community
- online communities
- conditional probabilities
- prior studies