A Data Mining Framework for Response Modelling in Direct Marketing.
Fátima RodriguesTiago OliveiraPublished in: ISDA (2020)
Keyphrases
- data mining framework
- direct marketing
- data mining
- data mining algorithms
- data mining applications
- marketing strategies
- database marketing
- information visualization
- knowledge discovery
- data processing
- data mining techniques
- data mining methods
- database technology
- data warehouse
- machine learning
- data warehousing
- decision making
- data mining technology
- real world
- databases
- distributed systems
- social network analysis
- end users
- association rules
- data analysis
- computer vision
- artificial intelligence