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Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison.

José-Alberto CastañedaDolores M. Frías-JamilenaMiguel A. Rodriguez MolinaAdam Jones
Published in: Electron. Mark. (2020)
Keyphrases
  • computer systems
  • social networks
  • quality of service
  • distance learning
  • information seeking
  • computer mediated communication