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Social media influence on purchase intentions: instrument validation.
Lauren Reiter
Roger McHaney
Kim Y. Hiller Connell
Published in:
Int. J. Web Based Communities (2017)
Keyphrases
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social media
information diffusion
social context
user generated content
social media data
social networks
social interaction
social influence
factors influencing
data mining
decision making
electronic commerce
product information
intention recognition