Navigating an online bookstore: User experience insights from eye-tracking and think-aloud.
Maja KuharTanja MercunPublished in: ISKO-UK (2023)
Keyphrases
- eye tracking
- user experience
- eye movements
- visual attention
- eye tracker
- online advertising
- eye tracking data
- end users
- program comprehension
- human computer interaction
- user interface
- user behavior
- mobile applications
- implicit feedback
- user interaction
- eye gaze
- user perceptions
- head mounted
- gaze estimation
- usability testing
- user engagement
- artificial intelligence
- eye tracking technology
- head motion
- head movements
- visual search
- vision system
- web search
- real time