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The influences of service quality of online order and electronic word of mouth on price sensitivity using loyalty as a mediating variable.
Wen-Bao Lin
Tsung-Yu Ku
Published in:
Int. J. Electron. Bus. (2015)
Keyphrases
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service quality
customer satisfaction
online shopping
electronic commerce
quality of service
competitive advantage
real time
user satisfaction
information systems
service providers
statistically significant