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Rankability-enhanced Revenue Uplift Modeling Framework for Online Marketing.
Bowei He
Yunpeng Weng
Xing Tang
Ziqiang Cui
Zexu Sun
Liang Chen
Xiuqiang He
Chen Ma
Published in:
KDD (2024)
Keyphrases
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modeling framework
online marketing
marketing strategies
topic modeling
search engine marketing
data mining
social media
real world
artificial intelligence
case study