The Impact Of Social Media On Business Performance.
Martin SmitsSerban MogosPublished in: ECIS (2013)
Keyphrases
- social media
- big data
- information systems
- decision making
- crisis management
- business processes
- social networking
- return on investment
- business intelligence
- internet enabled
- legal issues
- competitive advantage
- data mining
- business process
- electronic commerce
- knowledge management
- business environment
- data quality
- business models
- business rules
- factors that influence
- case study
- mission critical
- social media data
- neural network
- online marketing
- database