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The Marketing Scale Effectiveness of Virtual Communities.

Jacques BughinMichael Zeisser
Published in: Electron. Mark. (2001)
Keyphrases
  • virtual communities
  • social networks
  • trust management
  • critical mass
  • decision making
  • virtual world
  • trust and reputation systems
  • social media
  • situated learning
  • social support
  • data mining
  • information sharing