Login / Signup

From positive and negative cognition perspectives to explore e-shoppers' real purchase behavior: an application of tricomponent attitude model.

Wen-Hai ChihDah-Kwei LiouLi-Chun Hsu
Published in: Inf. Syst. E Bus. Manag. (2015)
Keyphrases
  • positive and negative
  • computational model
  • social networks
  • positive or negative
  • real world
  • data mining
  • theoretical framework