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Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising.

Zhilin ZhangXiangyu LiuZhenzhe ZhengChenrui ZhangMiao XuJunwei PanChuan YuFan WuJian XuKun Gai
Published in: WSDM (2021)
Keyphrases
  • sponsored search auctions
  • electronic commerce
  • website
  • incomplete information
  • evaluation metrics
  • online advertising
  • auction protocol