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Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising.
Zhilin Zhang
Xiangyu Liu
Zhenzhe Zheng
Chenrui Zhang
Miao Xu
Junwei Pan
Chuan Yu
Fan Wu
Jian Xu
Kun Gai
Published in:
WSDM (2021)
Keyphrases
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sponsored search auctions
electronic commerce
website
incomplete information
evaluation metrics
online advertising
auction protocol