Customer Defection Prediction in Online Bookstores.

Ya-Yueh Shih Kwoting Fang Duen-Ren Liu

Published in: ICEIS (2) (2003)

Keyphrases

online learning
churn prediction
prediction accuracy
prediction model
prediction algorithm
customer service
electronic commerce
customer satisfaction
data mining
digital libraries
real time
databases
web services
regression model
customer behavior