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Harnessing user innovation for social media marketing: Case study of a crowdsourced hamburger.
Darius Pacauskas
Risto Rajala
Mika Westerlund
Matti Mäntymäki
Published in:
Int. J. Inf. Manag. (2018)
Keyphrases
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social media
case study
user participation
collective intelligence
data mining
social connections
social activities
user defined
social networks
user interaction
end users
user generated content
long tail
user interface
real world
user experience
big data
user satisfaction
user feedback
recommender systems