Wanna Be a Friend on Social Media?: Effect of Communication Style on Consumers.
Aysegül Sagkaya GüngörDursun YenerMertcan TasçiogluPublished in: Int. J. Online Mark. (2021)
Keyphrases
- social media
- social networks
- social networking
- online social networks
- communication systems
- online consumer
- social connections
- communication overhead
- computer networks
- information exchange
- communication networks
- social activities
- decision making
- big data
- social interaction
- social network analysis
- communication cost
- neural network
- user generated content
- communication channels
- data acquisition
- information systems