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Explaining Young Consumers' Online Purchase Behavior under Risky Conditions: Perspectives from Mental Accounting.
Zeki Atil Bulut
Ali Naci Karabulut
Tugba Uçma Uysal
Ali Çaglar Uzun
Published in:
Int. J. Online Mark. (2015)
Keyphrases
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purchase behavior
real time
sufficient conditions
online learning
grocery shopping
online environment
e learning
video data
marketing campaigns
comparison shopping
consumer trust
online consumer