Research on Influencing Mechanism of Customer-Based Brand Equity of Service Enterprise.
Lixin ZhangShou-lian TangPublished in: ICEE (2010)
Keyphrases
- customer service
- customer satisfaction
- customer support
- service requirements
- enterprise systems
- service providers
- software vendors
- service quality
- call center
- information systems
- service oriented
- end users
- electronic commerce
- web services
- electronic business
- service systems
- service times
- virtual enterprise
- knowledge management
- customer requirements
- arrival process
- churn prediction
- service composition
- customer classes