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Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands.
Abdulla H. Fetais
Raed Salah Algharabat
Abdullah Aljafari
Nripendra P. Rana
Published in:
Inf. Syst. Frontiers (2023)
Keyphrases
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social media
brand image
data mining
daily life
social activities
case study
activity recognition
social media streams
neural network
social networks
big data
online social networks
user generated content
customer relationship management
social media data
social media platforms