Data Mining Techniques in Direct Marketing on Imbalanced Data using Tomek Link Combined with Random Under-sampling.
Ümit YilmazCengiz GezerZafer AydinVehbi Çagri GüngörPublished in: ICISDM (2021)
Keyphrases
- imbalanced data
- direct marketing
- data mining techniques
- data mining
- data mining applications
- marketing strategies
- historical data
- class distribution
- data mining methods
- decision trees
- knowledge discovery
- linear regression
- association rules
- random forest
- data mining algorithms
- sampling methods
- data processing
- ensemble methods
- database technology
- data warehouse
- data warehousing
- class imbalance
- data model
- preprocessing
- training data
- feature selection